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Creating profiles of Personas helps us collect a lot of information about the consumer we are addressing. What income do you have? What motivates you? What are your medium term objectives?
What are your aspirations? What is your vision of the new technologies? By creating Personas we get a deeper knowledge of the user’s behavior and their needs. All this information is
applicable not only to the final product or service, but to the business strategy itself. 1- It allows us to know who we are designing a product or a service for and what we are designing it
for Personas help us to know what needs we can cover with our product or service because they place them right at the axis of the entire design process. 2- Build empathy By creating a
Personas we get a perspective similar to that of the user and thus we can provide better experiences with them. 3- Help to make better decisions We can understand what motivates the user,
what needs he has and what he aspires to, we can also prioritize some actions over others and take one or the other in each step of the design process. 4- Unify the vision of the work teams
In the design of a product or a service, many professionals from different sectors are involved and looking for a satisfactory user experience requires that all of them be aligned with the
user and their vision in this way we can get information that lead us to clarify for whom we are designing and keep that user always at the center of all actions.
