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The day is considered auspicious for purchase of gold and there were queues at the jewellers mainly for coins & bars. The yellow metal shined as expected on the occasion of Pushya
Nakshatra with jewellers witnessing heavy rush of customers on Saturday. Gold prices continued to remain near record levels, but people seemed to have accepted the high prices, resulting in
strong sales. With Pushya Nakshatra being considered auspicious for purchase of gold, there were queues at the jewellers mainly for coins and bars. Mahesh Soni, a jeweller in Manek Chowk
said, "This year we have seen a good rush for gold on Pushya Nakshatra. There was a shortage of 10 gram gold coins in the market due to the high demand." Jewellers said that many
people had booked gold in advance seeking delivery on Pushya Nakshatra. Many also did advance booking fearing a hike in gold prices. Manoj Soni of AB Jewels, said, "The sales have been
very good this year with jewellery showrooms overflowing with customers. People expect gold prices to rise further which is responsible for the increased attraction towards gold and also
silver." Rajnikant Choksi, director, Shree Choksi Mahajan Association, said, "The gold sales have been very good today. Good economic conditions seem to be the reason for increased
sales. Also, many people now see gold as a safe and attractive investment avenue. It is likely that gold would touch Rs21,000 around Diwali." According to jewellers, the upcoming
marriage season, a key gold buying period, will also give a boost to gold sales. Jewellers said that strong gold sales are likely to continue till Dhanteras on November 3. "We are
hoping that the momentum in gold sales will to continue till Dhanteras," said jewellers.