The royal treatment: why purple pillows are the crown jewels of the industry

ShoppingThe royal treatment: Why Purple pillows are the crown jewels of the industryBy Kendall CornishPublishedJan. 28, 2025, 9:39 a.m. ETNew York PostNew York Post may receive revenue from

affiliate and advertising partnerships for sharing this content and/or when you make a purchase.

Ready for some pillow talk?

As a professional product researcher, I’ve seen my fair share of sleep accessories. But Purple’s pillows? These aren’t your run-of-the-mill head cushions. We’re talking proprietary grids,

cooling tech, and enough customization options to make a build-a-bear workshop jealous.

RELATED: Why our team will never look back after using a Purple mattress

But here’s the kicker – Purple is actually on a mission to solve real sleep problems, like that annoying neck crick (the one that’s been hanging around since the Bush administration) or

temperature regulation. Whether you’re a hot sleeper, a side sleeper, or just someone who’s tired of waking up feeling like you’ve gone ten rounds with a heavyweight champ, Purple’s got

something up their sleeve.

From their original Purple Pillow to the Cloud and Harmony models, each pillow showcases unique features that set them apart in the crowded bedding market. At the heart of Purple’s pillow

technology is their proprietary GelFlex Grid, a hyper-elastic polymer that adapts to your head and neck for instant pressure relief and support. This grid system, combined with other

high-quality materials, creates pillows that are not only comfortable but also durable, breathable, and temperature-regulating.

Purple’s attention to detail and commitment to sleep innovation are evident in each pillow they offer. Let’s break down the features and benefits of the brand’s pillow lineup to help you

understand why these pillows have garnered such a devoted following…and identify exactly what you could be missing out on.

The Purple Pillow features a solid piece of Purple’s signature GelFlex Grid, providing instant adaptation to your head and neck shape for proper alignment. Its open-air channels promote

optimal airflow, ensuring a cool and uninterrupted sleep. The pillow’s ultra-durable construction maintains its integrity and support night after night, never requiring fluffing.

Who it’s best for:

The Purple Harmony Pillow combines a 360-degree Purple Grid Hex layer with a ventilated Talalay latex core for a perfect balance of softness and support. Its moisture-wicking breeze mesh

cover enhances cooling comfort, while the pillow’s responsive materials keep their shape over time. Available in three heights, this pillow adapts to all sleep positions, offering a

weightless, floating feel.

Who it’s best for:

The Purple Cloud Pillow is filled with ultra-fine gel fibers that mimic the plush comfort of down without triggering allergies or trapping heat. Its silicone-coated fibers resist clumping

and flattening, maintaining a fluffy feel even after washing. The breathable 100% cotton cover ensures optimal airflow, making it ideal for those who enjoy a traditional pillow feel with

modern improvements.

Who it’s best for:

The Purple TwinCloud Pillow features an innovative two-in-one design with different firmness levels on each side, allowing you to customize your comfort with a simple zip-and-flip. Its

hypoallergenic gel fiber fill provides plush, moldable cushioning that supports the head and neck. The pillow’s versatility makes it perfect for guest rooms or indecisive sleepers who

appreciate options.

Who it’s best for:

Right now, Purple is making it even easier to upgrade your sleep setup with their current buy one, get one 10% off sale on pillows. This is an excellent opportunity to try multiple pillows

or share the comfort with a loved one.

If you’re still unsure which pillow is right for you, Purple has you covered with their comprehensive Pillow Finder Quiz. This personalized assessment takes into account your sleep position,

preferences, and unique needs to recommend the ideal pillow for your best night’s sleep.

With Purple’s innovative technology, current promotions, and helpful resources, there’s never been a better time to discover the pillow of your dreams and transform your sleep

experience.

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough

reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic

product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive

anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links

work. Please note that deals can expire, and all prices are subject to change.

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