Movie tickets got cheaper in q2, but admissions and grosses still in red – nato

Movie ticket prices fell 1% in both the second quarter and the first half of 2019, according to the latest figures from the National Association of Theatre Owners, but admissions and box

office remain in the red. Average ticket prices came in at $9.26 in the second quarter, compared with $9.38 a year ago, with the first-half average reaching $9.16, down from $9.27. Through

June 30, North American box office receipts totaled $5.6 billion, which is about 9.5% below the comparable 2018 level of $6.2 billion. Admissions have slipped 8.4% to 613.2 million. NATO

offered the reminder that box office at the end of the first quarter trailed 2018 by 16% and admissions were off by 15%. After a slump in 2017, grosses returned to set an all-time mark last

year at $11.858 billion. The makeup of movie audiences has not undergone a dramatic shift in recent months. Citing numbers from comScore’s PostTrak, NATO said the largest age group buying

tickets is people ages 18 to 24, at 26.6% of the total. That’s down a percentage point from the second quarter of 2018. WATCH ON DEADLINE Family titles showed strength in the quarter, with

moviegoers under 10, or between 10 and 12, posting healthier numbers than they did in 2018, at a respective 7.7% and 5.3% of total box office. Overall, the top five films of the first six

months of the year were _Avengers: Endgame_;_ Aladdin;_ _Toy Story 4_, _John Wick, Chapter 3 – Parabellum_; and _Detective Pikachu_. Demographically of note among the top five movies,

_Endgame_ (which has grossed $841.9 million in North America to date) drew an audience that was 58% male. That’s slightly less male than _John Wick_‘s male-female ratio, which was 60-40. On

a studio level, Disney released the top three titles and will continue its run of dominance this weekend as _The Lion King_ hits theaters.