Sofi will get crypto investing by 2019, says ceo anthony noto

SoFi CEO Anthony Noto says the "modern finance" company wants members to be able to invest in cryptocurrency as soon as 2019. "We want to accelerate our investment in some new

products, one of which is our wealth products, and we want to add cryptocurrency to that," Noto said on CNBC's "Power Lunch." SoFi, short for "Social Finance,"

targets millennials with an array of modern banking products that Noto says help millennials "achieve financial independence and realize their ambitions." The company launched in

2011 with a focus on student loan refinancing, but has since pivoted toward more general banking solutions. Meet the 2018 CNBC Disruptor 50 companies Formerly the chief operating officer of

Twitter, Noto stepped in to his role at SoFi after co-founder and CEO Mike Cagney was forced out amid sexual harassment allegations. According to Noto, SoFi has a big year planned, which

starts with continuing to invest in core lending products, like student and personal loans products and mortgage products. By 2019, Noto said SoFi hopes to expand into home equity and

brokerage, launch personal checking account SoFi Money, as well as, of course, getting into cryptocurrency. More from CNBC Disruptor 50: Spotify's IPO disrupted Wall Street. What lies

ahead now for unicorns looking to go public How Elon Musk's rocket company SpaceX beat Boeing to become a $28 billion aerospace juggernaut Silicon Valley's gender gap: Here's

where powerful women are moving fast to close it "We hope it is something we can roll out with general availability in 2019, potentially sooner," Noto said. SoFi claims to have

500,000 members and has made $25 billion in loans to date. It has raised $2.1 billion in funding, including $500 million in a round led by Silver Lake Partners. "If we can build the

best value proposition for our members by being the fastest, having the best selection, having the best content and best convenience, ultimately, we will control our own destiny," Noto

said. A look back at the CNBC Disruptor 50: 6 years, 167 companies _Correction: Anthony Noto served as Twitter's chief financial officer beginning in July, 2014, has was announced as

chief operating officer November, 2016. A previous version of this story misstated his former role at Twitter._