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Korean Company Samsung Electronics is believed to be looking at a new sub $300 Galaxy M12 smartphone that could be used to compete with Chinese brands such as Oppo, Vivo and Realme, who are
desperately cutting margin and discounting out models as consumers switch off Chinese brands in particular those seen as high-risk smartphones. There all new Galaxy 4G, M12 budget smartphone
was released in South Korea yesterday as the tech giant eyes to expand mobile sales by introducing more price-competitive models that will compete with Chinese brands, it’s already on sale
in the UK. The M12 which comes with a 6.5-inch screen, a quad-rear camera setup, featuring a 48-megapixel (MP) main shooter, a 5MP ultrawide camera, a 2MP macro lens and a 2MP depth sensor
and an 8MP camera on the front is selling in Korean for $A230. Powered by Samsung’s Exynos 850 processor, the handset has 3GB RAM and 32GB internal storage that can be expanded up to 1TB via
a microSD card. The M12, packs a 5,000mAh battery though an Australian version could be in different colours. According to market researcher Counterpoint Research, Samsung was the dominant
player in the South Korean smartphone market last year with a share of 65 percent, followed by Apple. with 20 percent and LG Electronics Inc. with 13 percent. LG recently decided to quit the
mobile phone market and the release of a cheaper Galaxy model is seen as a way for Samsung to compete in the budget market with a model that will stop Chinese brands growing market share.
About Post Author David Richards David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated
Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee
Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes
about technology and the impact on both business and consumers.
