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You've found a promising job listing, so you sink hours into updating your résumé — reading it and rereading it approximately 1,000 times. Finally, you hold your breath and click
submit. Weeks later, nothing. What happened? Sure, your résumé may have looked perfect, but in fact it may not have made it past the “hiring bots” or, more technically, the
applicant-tracking system (ATS). This is a type of software that recruiters and employers use to collect, sort, scan and rank job applications before they're ever even handed over to a
human to look at. It's technology that has become prominent in recent years that may not have been commonly used the last time you applied for a job. Although this might make you want
to throw your hands up in defeat, there are some simple strategies you can employ to ensure your résumé will get past these hiring bots and in front of the eyes of a hiring manager. 1. GET
BACK TO THE BASICS People often think that if they can add some pizzazz to their résumés, they'll stand out from the sea of black-and-white bulleted lists. Add color! Charts! Logos!
Headshots! Fun fonts! Infographics! In reality, this isn't a smart approach. Aside from looking unprofessional, all of those elements are going to cause the hiring bots to figuratively
wave a red flag and send your application to the bottom of the pile. Instead, you'll want to get back to the basics and rely on a simple, clean format — one that doesn't include
these visual elements. One of the easiest ways to determine if your résumé contains any formatting issues is to save it as a plain text file. If you're working in a Word document,
simply “Save As” and under the “Type” dropdown options, select “Text Document” or “Text Only.” Now, when you open your plain text file, what do you see? If you find wonky characters, missing
information or misplaced headers, you know your résumé isn't ATS compatible. 2. THINK INSIDE THE MARGINS Résumés are tricky because you're expected to fit a lifetime of
achievements on one or two pages. In an attempt to bump two or three lines onto your last page, you may be tempted to make your margins minuscule or move information into the header or
footer of your document. Although you're showing off your creative problem-solving skills, the hiring bots won't be a fan. The ATS will not be able to register the essential
information you've housed in the header or footer of your résumé — like your name and contact information — and will likely deem your résumé incomplete. Again, basic is better with
résumés. Keep things simple, and think inside the margins. 3. USE SPECIFIC KEYWORDS It's not just design and formatting that will throw the hiring bots for a loop. If you want to get in
their good graces, it's important to customize your résumé with the specific keywords the employer is looking for. Yes, this means customizing your résumé for each job application.