Learn about aarp's purpose prize

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En español | You live. You learn. You give back. No one knows this better than people ages 50 and older, who have spent decades accumulating a wealth of knowledge that only life experience


can bring. Armed with this wisdom, they are a powerhouse of innovation tackling some of the greatest societal challenges of our time and inspiring others to do the same. The AARP® Purpose


Prize® award supports AARP's mission by honoring extraordinary people ages 50 and older who tap into the power of life experience to build a better future for us all.   AARP Purpose


Prize winners receive $75,000 for their founded nonprofits and a year of technical support to help broaden the scope of their organization’s work. Examples of current supports include


one-on-one leadership coaching for founders, data and evaluation consulting, succession planning, prospectus development, social media and branding support, and more. The 2025 call for


applications begins on January 6, 2025. The deadline to apply is February 28, 2025, at 5 p.m. ET. Learn more and apply at www.aarp.org/apply.