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The Democratic primary for Wisconsin’s 2nd congressional seat turned contentious Tuesday as State Rep. Kelda Roys unveiled a TV ad sharply critical of votes taken by fellow lawmaker Mark
Pocan. Some Democrats thought it was a step too far. Roys’ ad zeroes in on votes Pocan made in favor of two bills backed by Gov. Scott Walker, shortly before the governor unveiled his
collective bargaining bill. “At the beginning when it counted, he could have stood up to Walker. But instead, Mark Pocan caved in.” One of the bills expanded a pool of money the state can
use to lure companies to Wisconsin. The other gave a tax break to corporations in other states that relocate here. Roys stood by the ad when asked about it Tuesday at a Wispolitics forum:
“These bills are corporate tax giveaways. They are going to increase Wisconsin’s structural deficit. And they are not going to foster job creation.” STAY CONNECTED TO WISCONSIN NEWS — YOUR
WAY Get trustworthy reporting and unique local stories from WPR delivered directly to your inbox. Pocan called the ad a do-anything, say-anything style of politics. He noted that the
economic incentives bill actually expanded a program backed by Democrats when they were in the majority. “In fact, last session when we created the program, I believe every single Democrat
voted for the program and voted to expand the program. So we had multiple votes on it. And I stand by my vote.” Policy arguments aside, what’s arguably most memorable about the Roys ad is
when it shows Pocan’s picture on the screen and superimposes the word “failed” over his face. Some Democrats thought it was a step too far. Evansville Assembly Democrat Janice Ringhand had
not backed either candidate until Tuesday, when she endorsed Pocan, “I stand by positive campaigns. And I had stayed neutral. But it’s hard when things turn negative.” Democratic incumbent
Tammy Baldwin is vacating the 2nd Congressional seat to run for U.S. Senate. Watch the ad below: [embedded content] _Wisconsin Public Radio, © Copyright 2025, Board of Regents of the
University of Wisconsin System and Wisconsin Educational Communications Board._