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Madison’s bike-sharing program is on target to record its highest annual ride total since selling its first ride more than six years ago. The Wisconsin State Journal reports that questions
remain for Madison B-Cycle and other bike-sharing ventures about whether they should try to be privately run and profitable or operate like government-subsidized public transit. The
company’s executive director, Morgan Ramaker, said she’s expecting the company to log about 110,000 rides by the end of the year, up from more than 20,000 rides when the service began in
2011. The company has 44 stations and 350 bicycles in the city. STAY CONNECTED TO WISCONSIN NEWS — YOUR WAY Get trustworthy reporting and unique local stories from WPR delivered directly to
your inbox. Despite the company’s growth, it still receives an annual subsidy from parent company Trek. The company receives revenue from user feeds, advertising and sponsorships. _©
Copyright 2025 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed._
