Stiff competition rattles baby bunting profit

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Baby Bunting’s first-half profit has fallen by a third to $3.48 million under increased margin pressures in the highly competitive baby goods market. The company says net profit for the 27


weeks to December 31 is down from $5.22 million in the prior corresponding period as the retailer cut prices to maintain its leadership of a sector that is consolidating amid fierce


competition from large retailers and overseas entrants such as Amazon. Chief executive and managing director Matt Spencer says recent gross margin improvement is expected to continue into


the second half and that Baby Bunting is well placed despite short-term financial hits. AAP GET THE LATEST NEWS FROM THEWEST.COM.AU IN YOUR INBOX. Sign up for our emails