How caitlyn jenner masterfully played us for suckers

We're all suckers. That's what dawned on me suddenly the other night. I'd just filed a column on how some social conservative writers are responding to Caitlyn Jenner's

coming out as a woman on the cover of _Vanity Fair_. I hadn't given in to the sanctimony that's characterized so much of the commentary about Jenner and her transgender struggles,

but I did try to explain why many liberals are inclined to refrain from judgment and even to celebrate this watershed moment in American culture. And then it hit me: Like everyone who's

talked, written, posted, and tweeted about this event, I've been taken in by a publicity stunt. SUBSCRIBE TO THE WEEK Escape your echo chamber. Get the facts behind the news, plus

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Week delivered directly to your inbox. From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox. The guy who enriched

himself by bringing our culture the sordid spectacle of the Kardashians is now a gal who's promoting a new reality show, and she's trying to ensure that it gets the highest ratings

in the history of trash TV. With the magazine cover inspiring a national conversation, a slew of banner headlines, and millions of people to follow Jenner's Twitter account in the

first three days of its existence, I bet she succeeds. But please, let's be honest about what this means. For one thing, and despite what a number of people appear to believe, it's

not especially "brave." Or at least no more so than any celebrity publicizing personal tribulations in order to make money. Is it courageous when an actress who has just emerged

from rehab after nearly killing herself with drinking and drugs gives an exclusive interview to a TV news magazine in the hopes of generating buzz about an upcoming movie release? Nah,

it's just PR, ad copy in another form. That's exactly what Jenner is giving us — and she's doing it masterfully, playing off America's addiction to what Tocqueville

called the "perpetual utterance of self-applause." We love to feel good about ourselves. Conservatives satisfy the craving with gratuitous demonstrations of military prowess and

unapologetic expressions of American exceptionalism. Liberals get it from grandiloquent displays of affirmation for the outsider — an affirmation that just so happens to demonstrate the

affirming liberal's own moral superiority. Gays and lesbians have been the outsiders of choice for a couple of decades. But now, as they finally merge with the mainstream, the

transgendered look to be the next marginalized group in line for liberal protection from harm and defense against judgment and exclusion. And here comes Caitlyn, right on cue, ready and

eager to pose as a pin-up poster girl for the cause. That her image will also serve to advance her career in exhibitionist television isn't so much a coincidence as the essence of what

we've all experienced this week: the thoroughgoing commodification of one person's struggle with gender identity. Remember that the next time you're tempted to moralize about

Jenner — or find yourself forgetting the immortal wisdom of P.T. Barnum.