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Reuters reports that Netflix has approached several cable providers about bringing its "Watch Instantly" service to your cable box. That would make Netflix a premium service, much like
Showtime or HBO, that cable customers could access for an additional monthly fee, watching Netflix's thousands upon thousands of TV shows and movies on demand. Such a partnership could set
the company up to be "the next HBO," bringing its growing content library to cable providers' massive subscription bases. Smart move?
This will never work: Think of the logistical challenges, says Geoff Duncan at Digital Trends. First, Netflix will struggle to find a cable company willing to take it on. Verizon has already
linked up with Redbox, and Comcast is rolling out its own streaming service. Plus, the licenses that Netflix has for streaming "do not include rights to deliver shows via cable television."
Netflix would have to ink new licensing agreements — otherwise, Netflix-on-cable would have to offer significantly less content than Netflix online.
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