Lance Bass and Jax Taylor's Just Add X Mixer Is Your Answer to Easy At-Home Cocktails

Lance Bass and Jax Taylor's Just Add X Mixer Is Your Answer to Easy At-Home Cocktails "It's exactly what's needed right now," Lance Bass tells PEOPLE

By Robyn Merrett Robyn Merrett Robyn Merrett is a former associate morning news editor at PEOPLE. She left PEOPLE in 2022.People Editorial GuidelinesUpdated on May 7, 2020 06:30PM EDT Jax

Taylor and Lance Bass.Credit : Michael Buckner/Getty Virtual happy hours have quickly become the main event for those practicing social distancing at home amid the coronavirus pandemic. And

Lance Bass and Jax Taylor's new Just Add X mixer is the answer for an easy at-home cocktail, giving consumers the power to be their own bartenders.

Considering most of the U.S. is on lockdown and there are no bars to frequent, Bass and Taylor, 40, opted to launch the handcrafted non-alcoholic premium mixers on Tuesday — Bass' 41st

birthday — after the global health crisis forced them to scratch their original plans.

"What's ironic about the whole thing is one of the reasons we started this company last year was because we saw the trend of people wanting to drink more at home. We had no idea that this

lockdown would happen. It's exactly what's needed right now," Bass tells PEOPLE.

Just Add X CEO James Kirtley agrees, adding, "We thought it would be a great time to get this out there."

Kirtley explains that they had initially wanted to launch at the Virgin Music Festival in June.

37 Celebs Who Have Gotten Into the Wine Business "Now that that's pushed back, we figured we may as well still bring this amazing mixture to the public and have everyone order it, especially

with Vanderpump Rules airing right now. We figured we'd speed things up a bit, and there was no perfect time like Lance's birthday," Kirtley says.

What makes Just Add X so unique is that "it makes it easier for the consumer," Kirtley shares.

"They don't have to go out and make these drinks and get tons of ingredients. We've already done the hard work for them. All they have to do is pick up a bottle and add a shot and you've got

an amazing premium cocktail."