A new book about 'ted lasso' is on its way — see the cover! (exclusive)

There’s another win in store for _Ted Lasso_ fans, in the form of a new book. Written by _New York Times_ television editor Jeremy Egner, _Believe: The Untold Story Behind _Ted Lasso_, The

Show That Kicked Its Way into Our Hearts_, is a new account and celebration of the acclaimed Apple TV+ series. The book is forthcoming from Dutton this fall, and PEOPLE has an exclusive

first look at the cover. "_Ted Lasso_ began life as a soccer ad and went on to become a pop culture phenomenon that arrived when the world needed it most,” Egner tells PEOPLE. “As a

culture journalist, I wanted to understand exactly how that happened.” _Ted Lasso _stars Jason Sudeikis as its titular character — an American sports coach who is hired to coach the English

football team AFC Richmond. The feel-good series also stars Hannah Waddingham, Brett Goldstein and Phil Dunster.  The comedy series took home 11 Emmy Awards and two Golden Globe Awards,

among others, since its initial premiere in 2020. _Believe_ will serve as the perfect companion for fans looking for more Ted Lasso-isms in their life after the show's third season

aired in 2023. _Believe_ draws on interviews with the show’s cast and creators, and chronicles the show’s history, from its beginnings as a commercial for NBC’s Premier League to its initial

pitch for executives at Apple, per the book's description. The book will also offer intel into the casting process and dish on those “unforgettable” locations used in the show. Through

it all, Egner stays true to his journalistic roots, looking at _Ted Lasso_ through the lens of a cultural critic. _Believe_ is made for the fans of the show rooted in teamwork and bringing

people together, according to the author. “It turns out the unlikely story of [_Ted Lasso_’s] rise is as fascinating, and as heartwarming, as the show itself,” Egner says. NEVER MISS A STORY

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Untold Story Behind Ted Lasso_, The Show That Kicked Its Way into Our Hearts _will hit shelves on Nov. 12 and is now available for pre-order.