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Retraction to: _Humanities and Social Sciences Communications_ https://doi.org/10.1057/s41599-023-02021-1, published online 24 August 2023. The Chief Editor has retracted this article
because the authors could not provide evidence that this study, based on an online survey involving frequent users of intelligent personal assistants, had been approved by an appropriate
institutional review board before the survey was conducted. Hyeon Jo and Eun-Mi Baek have not replied to correspondence from the Publisher. AUTHOR INFORMATION AUTHORS AND AFFILIATIONS *
Headquarters, HJ Institute of Technology and Management, Bucheon, Republic of Korea Hyeon Jo * Department of Preventive Medicine, College of Medicine, Catholic University of Korea, Seoul,
Republic of Korea Eun-Mi Baek Authors * Hyeon Jo View author publications You can also search for this author inPubMed Google Scholar * Eun-Mi Baek View author publications You can also
search for this author inPubMed Google Scholar CORRESPONDING AUTHOR Correspondence to Eun-Mi Baek. RIGHTS AND PERMISSIONS OPEN ACCESS This article is licensed under a Creative Commons
Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original
author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the
article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use
is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit
http://creativecommons.org/licenses/by/4.0/. ABOUT THIS ARTICLE CITE THIS ARTICLE Jo, H., Baek, EM. Retraction Note: Customization, loneliness, and optimism: drivers of intelligent personal
assistant continuance intention during COVID-19. _Humanit Soc Sci Commun_ 11, 946 (2024). https://doi.org/10.1057/s41599-024-03422-6 Download citation * Published: 23 July 2024 * DOI:
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