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The industry is adopting creative seduction techniques to persuade customers to buy its products. Access through your institution Buy or subscribe This is a preview of subscription content,
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Petit-Zeman, S. Stand by your brand. _Nat Rev Drug Discov_ 3, 466 (2004). https://doi.org/10.1038/nrd1437 Download citation * Issue Date: 01 June 2004 * DOI: https://doi.org/10.1038/nrd1437
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