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From left: Grown-ups Grant Booker, Mick Hunter and Andrew Moss Andrew Moss, one of a trio of founding partners behind ad agency start-up Grown-ups, has left the agency. Grown-ups launched
six months ago with experience as its selling point, offering an “alternative to the traditional layered agency model.” Moss, who was planning director at Grown Ups, has returned to working
at the consultancy he owns, Pegasus Planning. ADVERTISEMENT Grown-up’s co-founders Grant Booker and Mick Hunter remain at the agency. Planning director Andrew Moss began his career in London
before working in Sydney on agencies including Campaign Palace, Lowe Hunt and Red Spider. Since launching, among Grown-ups’ major work has been a campaign for Youth Projects. When
launching, Booker said in an interview with Mumbrella: “Agencies have been dealing with ever decreasing margins over the last five to ten years and so have reduced the number of senior
people on staff. I can understand why agencies are doing this, but it’s potentially detrimental to their clients.”
