Bored store mannequin goes to europe with contiki


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A mannequin in a shop window who enviously watches on as young people plan their Contiki adventures finally gets to go to Europe in the brand’s latest marketing push. The agency behind


‘Manny Does Contiki’, Common Ventures, said the strategy for the campaign was three-fold: breathe new life into the core brand proposition of ‘Travel with No Regrets’, show the Contiki


difference, and sell the Europe experience including social connections and the moments that stick with travellers forever.  [embedded content] According to Common Ventures, the short film –


which shows Manny “motorboating” Italian Gelato, hitting on a Greek goddess and making human friends – demonstrates how Contiki goes beyond the expected European experience. Vanessa


Fletcher, marketing director at Contiki, said you only get one shot. ADVERTISEMENT “You only get one shot at life, and Manny is here to show us that it’s those moments in between the tourist


landmarks that shape you – it’s in the people that you meet and those personal experiences that that end up creating the best moments of your life,” she said. James Crawley, creative


director and on-set puppeteer, said Contiki needed a campaign which wasn’t just another travel video. “Simply following a young traveller enjoying Europe wouldn’t work,” he said. “We needed


something that allowed us to show all the amazing experiences that Contiki offers, without the comms turning into just another travel video.” Brian Merrifield, executive creative director at


the agency, added: “We have an incredibly tight-knit team, so we’re well placed to move quickly and execute a multi-country shoot with a low-impact crew. We found this to be incredibly


important in the travel industry.” CREDITS: CLIENT: Contiki Marketing Director: Vanessa Fletcher Campaign Marketing Manager: Ashleigh Sorensen Creative Agency: Common Ventures


(commonv.com.au) Executive Creative Director / Founder: Brian Merrifield Creative Directors / Founders: James Crawley & Jane Burhop Senior Account Manager: Sophie Morris Strategist:


Catherine King Creative: Daniel Nutman, Dillon Harre & Lucy Karsai PRODUCTION COMPANY: Common Ventures Director: Nicholas Colla Producer: Tim Russell Cinematographer: George Tyler Camera


Assistant: Jamie Gray Puppeteer: James Crawley POST PRODUCTION: LateNite Films Editor: Chris Hocking VFX: Michael Shanks Colourist: Kevin Luk Casting By: Chicken & Chips Casting Casting


Directors: Alison Fowler & Stephanie Pringle