Should you still use a customer feedback form?

Customer feedback is your key to success in the hospitality industry. So, the question to ask is, should you still be using a customer feedback form? A customer feedback form is information

coming directly from customers in regards to their satisfaction or dissatisfaction with a company or a service. This insight will help a company address the wants and needs of its customers.

By gaining a better understanding of your customers, you will be able to improve the quality of the services you provide. FEEDBACK FORMS ARE OUTDATED Customer feedback forms are

traditionally filled out with a paper and pencil and then submitted into a cardboard box. However, not every customer will see this customer feedback box. With the feedback box you are

missing out on feedback opportunities. The customers who do see the feedback box might fill out the form but will their comments matter? Who checks the box? How long has that form been

sitting in there? This form of feedback it too much of a one-way communication. When feedback forms are simply left in the box, your company is missing out on valuable information. With the

day-to-day operations of your business, checking the feedback box is often at the bottom of the priority list. Not making customer satisfaction a priority is a major mistake than can be

detrimental to your business. This is big reason why customer feedback boxes are so outdated. Too often they are overlooked by both the business owner and the customers. It’s time to upgrade

to a new system that is more accessible to everyone and instantaneous. UPGRADING TO FEEDBACK SOFTWARE Ditching the cardboard box for a customer feedback software with real-time management

will ultimately benefit you. Collecting customer feedback should not be a tedious task. Upgrading to a feedback software versus holding on to a feedback form will make the customer and

manager relationship stronger than ever. Your customers are using their smartphones for everything these days, so why not use it for customer feedback? Customer feedback software will create

easy access for everyone. That means no more looking for the form or the pesky box that comes with it. Feedback software is a highly convenient way for customers to voice their thoughts.

Since the software is on their mobile devices, a customer can leave their feedback on their time. This eliminates circumstances, like being in a rush after their meal, that come with simply

having a feedback box. The software also allows the business owner to communicate directly with the customer when they leave feedback. With this two-way communication, you can personally

thank a customer for their patronage and feedback or address any concerns if they weren’t satisfied with the service they received. Customer feedback software receives and responds to

feedback in real-time, meaning that there is no grey area or lengthy delay in solutions. Your customers will feel heard and your company can continue to blossom. With BlurtBox customer

feedback builds a bridge between your business and customers. Instant feedback is sent to your private dashboard, anonymous features encourage feedback, and feedback is collected easily —

see what upgrading to BlurtBox can do for you. Get started here for free!