Superdrug says 'we listened' and brings back nostalgic 90s item

ANYONE WHO WENT TO SCHOOL IN THE 90S AND EARLY 2000S LIKELY REMEMBERS THIS 'ICONIC' PRODUCT 12:40, 28 May 2025 People who grew up in the 1990s and the 2000s have been overjoyed

seeing an 'iconic' beauty product back on shelves once again. After masses of requests over the years, Superdrug says it has 'listened' and has brought back a beauty

staple many girls will likely remember fondly. Impulse has re-released its 'throwback collection', with Superdrug stocking the beloved O2 Lemon and Freesia, and Air White Moss and

Hyacinth, body sprays like it's the 90s all over again. People have taken to social media to share their delight at the fragrances' return. One woman, who goes by the username

FiveMinuteMum, took to Instagram to upload a video of her hunting down the sprays in her local Superdrug store. She told viewers: "When someone tells you this 90's theoback is in

Superdrug". In the caption, she added: "After talking about this in stories yesterday, someone said they are selling it as a throwback." She continued: "I had to go and

find it. It was £1 and smells like sleepovers, and watching Spice Girls on TOTP, and the PE changing rooms of the late 90’s! Wild memories and intensely pungent. Think I’ll stick to my

Chanel perfume…!" In the comment section, one person replied: "Omg, I might have to grab one for nostalgia's sake." A second put: "Omg. I smelt this when I walked

past someone’s car yesterday and it took me right back!" A third wrote: "O2 was my favourite!! Now I NEED to go find some." Someone else said: "This was my favourite!

Thanks for sharing - off to buy 200 tomorrow." On Superdrug's website, the store said: "For years you've been sliding into our Dm's asking if would bring back our

cult classics." It adds: "We've listened and have brought back the 90s nostalgia with our new Throwback collection!" Both scents are available in Superdrug stores for £1

each. Reviews online have been overwhelmingly positive. One pleased shopper said: "OMG I'm 17 again in one spray!!! In just one spray of this I have gone back in time by 30

years!!! I loved this spray then and I do again now. Who knew I'd been waiting so long for it to be re released well done impulse and Superdrug!!!" A second asked: "PLEASE

KEEP! This smell is amazing, lasts a long time. I loved this the first time they brought it out, when impulse used to actually smell like a perfume, wish they would bring back more of the

old ones and keep them." A third admitted: "I cried on smelling this iconic scent again for the first time since my teenage years; it instantly brought back so many happy memories.

Smells exactly like the original, and is still a joy to wear. A holiday essential (especially if you're hoping to snog a cute French boy at the discotheque)." However, a shopper

called Rosie claimed: "Far more floral nowhere near as citrusy as it was when I was a teenager. Quite suffocating and cloying, sadly." Nic said: "Nice smell but didn't

last five seconds...definitely would not buy again." Article continues below