Recession, gulf war take toll on nation's theme parks : entertainment: 1991 attendance at san diego's sea world remains steady, but disneyland turnstiles show a 10% decrease.

The nation’s 10 most popular theme parks, including five in Southern California, recorded generally weak attendance in 1991 because of the recession and a travel slowdown spawned by the Gulf

War, according to a leading trade publication. Disneyland, the pioneer of American theme parks, saw its attendance fall by an estimated 10%, according to Amusement Business magazine.

Patronage was unchanged at Universal Studios Hollywood, Knott’s Berry Farm in Buena Park, Sea World of California in San Diego and Six Flags Magic Mountain in Valencia, the magazine said.

Attendance fell by 7% at the nation’s largest theme park complex, Walt Disney World outside of Orlando, Fla., because of a slow domestic tourism market, according to the magazine. But the

theme park resort, which still drew an estimated 28 million people, was also hurt by the increased popularity of Universal Studios Florida in Orlando. The new Universal park recorded a 52%

attendance boost during its first full year of operation, which moved it into third place. The Gulf War last January brought the travel and tourism market to a virtual standstill as would-be

travelers became glued to their TV sets in a condition that travel agents dubbed “the CNN effect.” Theme parks responded by offering a rash of local discounts and promotions to lure

tourists and area residents out of the house. Disneyland in Anaheim led Southern California’s theme park discounters by offering a $20 flat entry price for local residents last winter, but

still lost attendance for the year. Estimated attendance was 11.6 million. Disneyland has a policy of not divulging its attendance figures. Publicist John McClintock said he didn’t know the

actual numbers but added, “My impression is that it hasn’t been that bad.” Still, Disneyland is offering its locals-only promotion again until March 15. Anyone showing a California driver’s

license or other proof of residency in the Southland is eligible for the $20 admission. McClintock also said he expects park attendance to pick up in April when Disneyland begins staging a

nightly show in Frontierland that includes projecting images on cascading water. Universal Studios Hollywood, which hosted 4.6 million visitors last year to maintain its fourth-place

national ranking, saw the year start slow but regained its attendance in a rousing fourth quarter, according to Steve Lew, president of the studios tour. He said the gains were due to new

attractions and a resurgence in foreign tourism. “It came back sufficiently, and we believe it will come back stronger” next year, Lew said. Jim Harmon, a partner in the theme park

consulting firm Management Resources in Tustin, said theme parks expected modest attendance in 1991 and stayed within projections. Many parks will be trying to expand their market share with

more aggressive promotions and by building elaborate new rides, he said. The parks hope for at least a gradual economic recovery that will allow them to rebuild attendance to its peak

levels of three and four years ago. “I don’t think anybody is going into this year with aggressive optimism,” Harmon said. “They are going to take it as it comes.” MORE TO READ