TELEVISION - Aug. 13, 1991 - Los Angeles Times

feature-image

Play all audios:

<i> Arts and entertainment reports from The Times, national and international news services and the nation's press</i> Nielsen Downscales: Nielsen Media Research is reducing


its estimate of the number of U.S. households with televisions by 1 million because analysts concluded the prior estimates had been overstated, a spokesman said Monday. Last season, there


were an estimated 93.1 million households, but that is being reduced by 1 million for the coming season after a review of data from the 1990 census. Later this month, the estimated number of


TV households will drop to 92.1 million, by coincidence the same number used during the 1989-90 TV season. MORE TO READ