Maha Kumbh 2025: Pune's Temple Management Organisation Leverages Social Media To Make Gen Z's First Experience Memorable

Mumbai: A Pune-based organisation who has been working with temple managements across the country including Mumbai, is driving the power of social media to ensure that visitors at Mahakumbh

2025 do not face any ill experience. The social media campaigns are specially initiated for Gen Zs to make their first Kumbh experience memorable without any trouble or inconvenience.

The largest gathering of humanity at the Mahakumbh 2025 is expected to attract 40 crore people in 45 days. While the Uttar Pradesh government and its authorities have ensured that the

devotees do not face any problems during their visit to Prayagraj, Temple Connect is working to ensure that none of the visitors face any inconvenience at the grand religious fair.

Temple Connect works to connect Hindu temples across the world under, works on its design and also to advance their security systems and digitise the donation channels under the Smart

Temples Mission. The organisation has started temple management courses in collaboration with University of Mumbai and other private colleges. It is also known for the International Temples

Convention and Expo, a one-of-a-kind employment fair for the temple economy.

At the Mahakumbh 2025, Temple Connect is using social media to run awareness campaigns for the devotees visiting the religious fair. These social media drives include educating the visitors

about legitimate tent stays and not falling for fraudulent and substandard options. It also teaches the youth about the appropriate behaviour while dealing with the Naga Sadhus. These

awareness campaigns work as a travel guide for the youth who are attracted towards the grand gathering.

Speaking to The Free Press Journal, Giresh Kulkarni, founder of Temple Connect, said, “We are closely working with the tourism ministry and cybercrime department to ensure that no visitor is

scammed in the name of tents and only trusted businesses registered are promoted. Our on-ground initiative helps visitors get in touch with trust tent cities near the Triveni Sangam

according to their budget.”

Kulkarni said that the social media drive is specially focused towards the young generation and specially the Gen Zs, who are visiting the Mahakumbh out of the fear of missing out. The

awareness campaigns strive to reach out to more youth to educate them about the acceptable behaviour at the religious fair and make their first Kumbh experience memorable without any trouble

or inconvenience.