Radico Khaitan launches two new premium whiskies; here's how liquor stock reacts

Buoyed by the developments, Radico Khaitan shares gained as much as 1.5% to ₹2,487.40 on the BSE, while its market capitalisation rose to ₹33,230 crore. Early today, the liquor stock opened

1% higher at ₹2,476.30 against Friday’s closing price of ₹2,451.15 apiece.

The Radico Khaitan share price touched its 52-week high of ₹2,666 on April 7 this year, rebounding 86.5% from its 52-week low of ₹1,428.95 hit on June 4, 2024.  

On May 23, Radico Khaitan ignited the whisky world with the launch of Morpheus Super Premium Whisky. This premium whisky is Radico Khaitan’s next big leap to capture the fast growing super

premium whisky segment, priced between ₹1,200 and ₹1,500. “Crafted with imported Scotch malts and fine Indian grain spirits, aged in Bourbon barrels and carrying a signature fruity floral

flair, this whisky is a masterstroke of smooth sophistication and bold character,” it said in a BSE filing.

Abhishek Khaitan, Managing Director of Radico Khaitan said, “With Morpheus Whisky, we are proud to extend this powerful legacy into the super-premium whisky segment. This launch represents

not just a strategic milestone for Radico Khaitan, but also a toast to the next generation of achievers who redefine success on their own terms.”

Radico Khaitan’s launch of Morpheus Whisky marks a strategic extension of its premium portfolio, capitalising on the formidable equity of Morpheus Brandy, India’s largest super-premium

brandy with over 60% market share and presence in 27 countries.

In a separate release, the company informed about the launch of TRIKĀL Indian Single Malt – Eternal Whisky. This comes after the success of Rampur Indian Single Malt, marking a meaningful

addition to the company’s luxury portfolio. The new launch reflects Radico Khaitan’s passion for creating homegrown spirits that speak to modern consumers who appreciate both elegance and

authenticity, it said.

TRIKĀL priced between ₹3,500 and ₹4,500 will be immediately available in Uttar Pradesh, Haryana, and Maharashtra; and it is poised for a pan India besides global launch in the times ahead.

With TRIKĀL, Radico Khaitan presents a single malt that is not bound by convention but guided by a timeless philosophy, connecting what has been, what is, and what lies ahead, the release

noted.

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