'Scares me to the core': Zomato rebrands to Eternal Ltd.; CEO Deepinder Goyal shares heartfelt message on the company's next chapter

Zomato is rebranding itself as Eternal Ltd., a move approved by the company’s board and announced by CEO Deepinder Goyal in a letter to shareholders today. Despite the change in the

corporate name, the popular food delivery service will retain the Zomato brand for its app and operations.

Goyal explained that the name change reflects a broader vision for the company as it expands its portfolio beyond food delivery. “When we acquired Blinkit, we began using ‘Eternal’

internally to separate the company from the brand. We always planned to adopt the name publicly when something beyond Zomato became a key driver of our future. With Blinkit, that moment has

arrived,” Goyal shared.

The decision follows Zomato’s significant milestone in December 2024, when it joined the BSE Sensex, coinciding with its 17th anniversary. Goyal expressed pride in this achievement, noting,

"Becoming the first tech startup in India to join the Sensex is a proud moment, one that also brings a greater sense of responsibility."

Under the new name, Eternal Ltd. will house four distinct business segments: Zomato, Blinkit, District, and Hyperpure. Once shareholders approve the change, the company will also transition

its corporate website from zomato.com to eternal.com, and its stock ticker will shift from ZOMATO to ETERNAL.

Goyal reflected on the gravity of the new name, calling "Eternal" both powerful and challenging. He emphasized that true longevity is not defined by bold claims or success, but by the

understanding that lasting impact comes from continual growth and adaptation. The rebranding, he said, symbolizes the company’s commitment to long-term sustainability and improvement.

Importantly, calling Zomato an 'accidental company', Goyal mused how the company has bettered the life of thousands of its employees and delivery partners.

"Zomato is an accidental company. It was born out of a simple desire to serve, and over time, it became a business. And the journey has been nothing short of extraordinary. Our work has

created millions of direct and indirect jobs. It endears my heart when our delivery partners, restaurant partners, and store partners tell me how we empower them, to make more money, to have

more freedom, and to better provide for their families. A lot of them tell me that they are now able to send their kids to better schools, and are able to keep them in those schools, which

was sometimes not possible earlier. They tell me that their life is more full of hope than what it used to be," Goyal wrote in the letter.

Talking further about the name 'Eternal,' Goyal pointed out how the name 'frankly scares me.'

"Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to. Because ‘Eternal’ carries both a promise and a paradox. True permanence isn’t built

on bold claims of invincibility or the swagger of success. It is forged in the quiet understanding that our immortality stems from our mortality — because the day we think we will last

forever simply because we declare it, we begin our end," he added.

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