F1 stars lando norris and carlos sainz follow varane with £43million move

F1 drivers Norris, Sainz, and Valtteri Bottas, alongside Red Devils stars Varane and Eriksen, will contribute toward a £42.9m investment in Lisbon-based Apex Capital's Elite Performance

Fund alongside other athletes. The money will help fund specialization in sports technology, media, fan engagement, and nutrition. "As an athlete, I'm always focused on performing

at my best, so it's going to be exciting to apply this perspective when I'm working alongside APEX to drive innovation in the sports, media, and entertainment space,"

McLaren's lead driver Norris said. Ferrari's Sainz added: "Being deeply involved in sports has given me a unique perspective on its landscape. "With APEX's guidance,

I'm tapping into that insight to discover exciting investment opportunities. It's not just about capital for me; it's about strategically positioning myself as a genuine

contributor in the sports investment world." World Cup and serial Champions League winner Varane has championed the opportunities that he will gain from partnering with APEX. "I

have been investing in startups for some time now," Varane said. "Gaining access to the right opportunities is paramount. By joining APEX, I will not only be able to access the

right opportunities, on top of that I can share my investment experiences with other athletes and learn from theirs. A powerful and exciting combination." APEX CEO Antonio Cacorino has

described Norris and Co as "partners" and not just money pots. "This fund fuses the drive, dedication, and performance mindset of athletes with forward-looking investment

strategies," he said. "Unlike typical investors, our roots, experience, and insights come directly from the sports world. Athletes aren't just our capital sources;

they're our partners." Just 38 points separates Sainz and Norris in the F1 drivers' standings, with the Ferrari driver sat three places above the Brit in fifth. Sainz made the

podium at Ferrari's home Grand Prix and Monza, while Norris had to settle for eighth, despite McLaren's impressive performance boosts. F1 heads to Singapore on Sept. 17 followed

by Japan on the 24th. Max Verstappen and Red Bull have dominated the 2023 season. Three-peat-chasing F1 world champion Max Verstappen has won 12 of 14 races this season, and the last ten in

a row. Red Bull, meanwhile, are yet to lose a race, with Sergio Perez claiming victory in Saudi Arabia and Azerbaijan.