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The Australian National Imams Council (ANIC) want children to switch over and watch a show which promotes the “principles, ethics and values” of Islam. The council is supporting One4Kids, a
Sydney-based production company which makes Islamic kids shows, including Barakah Hills – which has been billed as the Muslim alternative for the hit TV show Peppa Pig. Sheikh Shady
Alsuleiman helped start a fundraising campaign to tell the story of the Abdullah family in the small town of Barakah Hills, an area with a mostly Muslim population. The programme is labelled
as “one of our many Peppa Pig alternatives”. The One4Kids Facebook post added: "Barakah Hills represents an ideal Muslim community and is targeted to a post-toddler, pre-school
demographic of children. "The show's main objective is to show children what it is like to be a practising Muslim as well as a good citizen in their community. “Children will learn
everything from how to have good manners, to how to get actively involved with community projects.” One user commented that Peppa Pig was “very rude” and attacked the shows “moral values”.
The Facebook comment read: “Peppa pig is very rude. Yes please create a cartoon that teaches kids good moral values i.e sharing, neighbour rights, when it is time for prayer, they should
stop everything and go and pray five times. “No lying, no hitting, no shouting, getting dressed, obey parents, fasting. Everything that features the life of a Muslim.” One4Kids producer
Subhi Alshaik told the BBC: "I'm a fan of Peppa Pig like many people are... Muslim, non-Muslim, pig haters, pig lovers. "We thought, maybe we should produce an alternative
that is about everyday life. Why not have a show that is similar to Peppa Pig?" Subhi Alshaik claimed Peppa Pig was a “great show” but argued he had heard the show was bad for children
as it taught them “to be snobs”.