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Research by the Co-op found most 16 to 24-year-olds wanted to join more local activities, while the over-55s were least likely to want greater engagement. A survey of 2,000 adults found the
general agreement that not enough money was being invested in community projects in their area. Most of those polled said they believed businesses should be doing more to support local
communities. Local shops, pubs and community centres were said to be some of the most important establishments for creating a sense of community. Residents of Plymouth and Edinburgh were
said to be the most connected to their community. Rufus Olins, the Co-op's Chief Membership Officer, said: "This is very welcome news for all those who believe that communities
should be at the very heart of the UK. "The death of communities and the disaffection of young people has been greatly exaggerated and the research underlines the very important role
that business can play. "It is particularly pleasing to see there is clearly a desire amongst young people to play an active role in supporting their local community. "In the
digital age, they are arguably better-equipped with the ideas and motivation to make this happen and we should do everything possible to help them build the communities of tomorrow and see
their online activities translate into co-operation in the flesh."
