Lidl and aldi branded britain's fastest growing supermarkets

It came as the average household shrugged off economic worries to spend a record £1,054 on groceries. Both retailers increased their sales by 16.8 per cent compared with the same period the

previous year, taking Aldi's share of the entire UK grocery market to 6.8 per cent from 6 per cent a year earlier and Lidl's to 5 per cent from 4.4 per cent, Kantar Worldpanel

said. Last week Aldi announced that total UK sales were more than 15 per cent higher during December compared to the same month in 2016, pushing them over the £10 billion barrier for the

first time. Tesco was the fastest growing of the UK's Big Four supermarkets over the 12 weeks to the end of December, with sales up 3.1 per cent. This is the fastest sales growth the

retailer has seen since June, helped by a 6.4 per cent increase in sales of its standard own label. With Christmas Day falling on a Monday, Tesco Express branches, like other convenience

stores, were able to benefit from restricted Sunday opening hours for larger supermarkets and were able to capitalise on consumers wanting to do their shopping closer to home immediately

before the big day, Kantar said. Its figures show that Britons spent £1 billion more than last year over the three months including Christmas. Despite tightening household budgets, shoppers

continued to trade up to more expensive options, with a record £469 million spent on premium own-label lines in December alone. Shoppers parted with £747 million on December 22 alone, making

the Friday before Christmas the busiest shopping day ever recorded. Only 36 per cent of spending was on items on offer this year - the lowest level of promotional activity at Christmas

since 2009. Like-for-like prices rose by 3.7 per cent in the 12 weeks, a slight increase on the 3.6 per cent rise reported last month. Fraser McKevitt, head of retail and consumer insight at

Kantar Worldpanel, said: "Overall supermarket sales increased in value by 3.8 per cent, with an additional £1 billion ringing through the tills compared to the same festive period last

year. THE 'SUPER SHOPPERS' DISCUSS HOW SUPERMARKETS STACK UP "In some ways Christmas is a tricky time for the discounters: they tend to lose a little market share compared to

earlier in the year as many shoppers return to the more traditional supermarkets in search of old favourites. "Rising to the challenge, Aldi and Lidl collectively managed to attract

nearly one million additional households during the past three months." Despite a successful festive period, Tesco is still growing behind the market with a 0.2 percentage point fall in

market share to 28 per cent. Asda's sales increased by 2.2 per cent, while Morrisons posted a 2.1 per cent hike in sales, which it has attributed to resisting hiking prices despite

surging costs. Sainsbury's sales grew by 2 per cent, while Waitrose saw a 2.3 per cent increase. GETTY Both retailers increased sales by 16.8 per cent compared with the same period the

previous year Meanwhile, analysts Nielsen said shoppers spent almost £500 million more on groceries this December than the last one. Spending over the four weeks to December 30 hit £10.5

billion, a 3.7 per cent year-on-year rise, Nielsen said, with grocery sales up 3.2 per cent over the whole of 2017 on the previous year. Mike Watkins, Nielsen's UK head of retailer

insight, said: "The supermarkets did well this Christmas, particularly amid fierce price competition and shoppers starting to feel the squeeze on disposable incomes. "It was in

stark contrast to many high street retailers who saw less footfall and sales declines."