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It follows the news of Activision celebrating their recent engagement record with Black Ops 3 fans by using the game to launch their Infinite Warfare viral campaign. Activision CMO Tim Ellis
told Adweek: "We've seen the greatest player engagement in franchise history [with Black Ops 3], which is an important fact when you consider how we're using that game and
that platform to introduce the next game. "We wanted to create the widest possible net—to use what turned out to be the biggest game of the year to introduce our new game, Infinite
Warfare. "We wanted to drive that message from the outset that Infinite Warfare is going to be the next epic entertainment launch of the year."
