Aldi announces price freeze for the rest of 2025

Aldi has pledged to freeze the cost of an item typically found in its baby aisle, which many parents rely on. The supermarket's Mamia First Infant Formula will stay at the same price

for the remainder of 2025, reinforcing its ongoing commitment to providing affordable, quality products for parents. This means families shopping at Aldi will continue to pay just £6.99 for

its own-label formula, as they have all year, saving £5 compared to the average price of formula elsewhere in 2024. New data from First Steps Nutrition Trust shows that baby formula prices

remain close to historic highs. The most expensive product on the market is now priced at £18, almost three times the price of Aldi’s Mamia formula. UK regulations ensure that all infant

formula products meet babies’ nutritional needs, regardless of brand or price. This means parents don’t need to spend more to get quality nutrition. Aldi is the UK’s fourth-largest

supermarket. It has made the commitment ahead of the government’s expected response to the Competition and Markets Authority’s report into the formula market, which was due to be published

more than a week ago. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Shoppers should not be paying over the odds for the essentials." She added: "As the UK’s

cheapest supermarket, we’re committed to keeping prices low on the products our customers rely on most. "As formula prices remain at historic highs across the market, we want to

reassure parents that at Aldi, there will be no unwelcome surprises at the checkout. We’re keeping our Mamia First Infant Formula at just £6.99 for at least the remainder of this year."

The latest announcement is one of a number of initiatives from the supermarket to support parents in making their money go further. Earlier this year, Aldi launched its Mamia New Parent

Fund, giving away £100 Aldi vouchers to parents every week for a whole year to support with the cost of everyday items after welcoming a new baby. The Fund remains open until March 2026, and

parents can apply by emailing [email protected] with a receipt showing their latest Mamia nappy purchase. For full terms and conditions, visit:

https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldis-mamia-new-parent-fund-the-competition/ It comes as Aldi is set to open ten new stores over the next 14 weeks and refresh 30

more stores. Aldi now has more than 1,050 stores and will be opening new stores in areas such as Oldbury in the West Midlands, Fulham Broadway in London and Brighouse in West Yorkshire. New

stores will also be coming to Caterham in Surrey and Deeside in Wales, while shoppers in Herne Bay in Kent and Ancoats in Manchester will see their stores undergo enhancements. The openings

form part of Aldi’s long-term target to have 1,500 UK stores as it looks to bring its low prices to even more shoppers, with the supermarket set to invest £650 million expanding its

footprint this year alone.