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The Swachh Kumbh Champ Campaign, which aims to mobilise people to come out and get directly involved with cleanliness efforts in their day-to-day life and in their immediate surrounding, has
been running since October 15, 2018. It is officially scheduled to end on March 4, 2019. Much like 2013, no plan seems to be in place for clean-up after sages and shutterbugs fly away.
