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‘toyota prius V campaign’ by serial cut™ madrid-based studio serial cut has designed the toyota USA prius V campaign commissioned by saatchi + saatchi LA. the directorial art studio has
developed a stylistic exploration of the toyota notion ‘more prius, more possibilities’. the campaign took several months of pre-production, a six day photo shoot and two months of
post-production in order to complete the design. each object flowing from the open trunk of the automobile was photographed several times separately in order to emphasize the three separate
prius V themes, versatility, efficiency and connectivity. the modern, digitized text seeming to hang from the rafters of the studio space reinforces the youthful, vibrant and highly
contemporary approach in which serial cut has decided to express the essence of the prius V. ‘connectivity’ ‘efficiency’ ‘making of’ a video by serial cut — DESIGN-AEROBICS 2012: SELF-PROMO
COURSE JANUARY 17 – MARCH 17, 2012 this online design course will teach you how to present yourself in the creative world. we examine different approaches that ensure that you, your talent,
and your work are brought to the attention of the people that matter to you. for more information on design-aerobics courses and how to enroll click here.
