Ah-ha develop a unified visual language for ethical pharmaceutical lab biocol

AH-HA DEVELOP A UNIFIED VISUAL LANGUAGE FOR ETHICAL PHARMACEUTICAL LAB BIOCOL  GRAPHIC DESIGN STUDIO AH-HA HAS DEVELOPED A VISUAL IDENTITY FOR BIOCOL – A LAB WHICH PROVIDES NATURAL HEALTH

CARE SOLUTIONS, CREATING ETHICAL, CHEMICAL-FREE, AFFORDABLE MEDICINES. their current aim is to develop pharmaceutical products that can be explained using only one hashtag. AH-HA built upon

this desire by producing a series of playful images and clear cut messages that reflected the company’s philosophy. all images © diogo alves AH-HA created a photographic series that

presented a humorous slant on pharmaceutical medicines. cupcakes are decorated with pills, white capsules contain glitter inside and juice bottles feed from medical drips containing natural

goodies. the agency also created a number of metaphorical messages in order to represent the beneficial ingredients contained within biocol’s products. the iconic mcdonalds fries for example

are replaced with asparagus stalks, and a red velvet ring holder reveals a precious plant inside. different shapes are punched into the business cards this visual language was carried

through to the overall re-design of the lab. a sharp yet playful typographic sensibility was developed to go alongside the still life images. a simple circle used in the logo, is repeated

throughout the company’s branding, including envelops, business cards and boxes using punched holes within all of the documents. the vibrant use of color is reflective of the natural

ingredients biocal uses in their products. all of these elements combined form a unified identity that echoes the lab’s spirit and philosophy, which encourages more people to try ethically

sourced medicines.  the iconic mcdonalds fries are replaced with asparagus stalks a christmas bauble is wrapped in bacon the company aims to develop pharmaceutical products that can be

explained using only one hashtag biocol is a lab which develops natural health care solutions  ordinary white capsules are filled with glitter cupcakes are decorated with pills a playful

photographic series has been used to express the company’s philosophy a ring holder presents a precious flower flower pills juice bottles feed from medical drips containing natural goodies

hollie smith I designboom jul 24, 2016