Outside television partners with red bull media house for action lifestyle shows

Outside Television Partners With Red Bull Media House For Action Lifestyle Shows You will be redirected back to your article in seconds Skip to main content June 25, 2012 12:32pm SERVICES TO

SHARE THIS PAGE. Red Bull Media House needed a new home for its action sports and lifestyle shows after one of its biggest customers, Fox’s Fuel TV, decided late last year to focus on mixed

martial arts programming. That led to today’s announcement: The content creation unit at the company that produces the well-known energy drink says it forged a “long-term programming

partnership” with independent channel Outside Television. It plans to offer the original adventure sports series _Pushing Boundaries, _and other programs about skiing, kayaking, mountain

biking, and surfing. “By uniting our media interests and unique reach, Red Bull Media House and Outside create a significant opportunity to better serve the already deeply devoted and also

scoring legions of new converts,” says Outside SVP for programming Rob Faris. “This is only the first iteration of what we anticipate becoming a very significant strategic relationship.” The

network, launched in 2010 with help from the publisher of _Outside Magazine_, is beginning to expand beyond its core markets: it reaches about 6M homes mostly in resort communities. Comcast

said last month that it will offer the channel throughout its systems on a special sports tier. 2 Comments JavaScript is required to load the comments. MARKETPLACE SITE ad