- Select a language for the TTS:
- UK English Female
- UK English Male
- US English Female
- US English Male
- Australian Female
- Australian Male
- Language selected: (auto detect) - EN
Play all audios:
by ANDREA BLACKSTONE July 28, 2021 ------------------------- Sharmadean Reid is a London-based entrepreneur who discovered that a membership-based business model and the right target
audience can offer a winning combination. Reid started The Stack World, an online news publication that works to help female entrepreneurs level up their businesses in the area of beauty,
business, culture, society, and wellness, according to _Business Insider._ Also, Stack members enjoy the perks of exclusive access to virtual, curated happenings. It is also an online
destination that reports on topics that interest females while including business and finance-related content, _Business Insider_ reported. Despite her success, Reid is just one of ten
UK-based Black women entrepreneurs in the last ten years who acquired venture capital_._ http:// > Sharmadean Reid is 1 of 10 Black female entrepreneurs in the UK this > past decade
who’s raised VC. Her business aims to empower > entrepreneurial women. https://t.co/f7salbxdaW > > — Business Insider (@BusinessInsider) July 21, 2021 Reid told the publication
that despite an uptick in small business investments, a small portion of capital is secured by the UK’s women of color. Despite this, the 37-year-old was able to collect nearly $5.5 million
in Index Venture’s funding round for another business BeautyStack, which she embarked on in 2017. The booking platform allowed 2,000 beauty professionals to link up with 20,000 clients, but
the pandemic interrupted Reid’s business model. Lockdowns caused many beauty businesses to shut down. In response, Reid started The Stack World, after she decided to pivot from a beauty
focused-business. “It was coming to terms with how that felt as a leader — to let go of something you were so obsessed with,” Reid said to _Business Insider_. “I had to evolve and do
something different.” Instead of throwing in the towel, Reid stretched to make another leap of faith through launching The Stack World. The discovery of her niche has led to The Stack World
attracting more than 1,000 members who invest in paid memberships, since it was launched. Additionally, over the last three months, business section visitors soared to the 90% mark.
Two-hundred hosted events 200 have been held as growth evolves. http:// Although The Stack World emerged because of lockdowns during the pandemic, Reid’s flexibility to reassesses previous
business model proved to be fruitful. “Coming up with the product is only half the work,” Reid told _Business Insider_. “The most important thing is to think about customer acquisition.”
