New look 'shake up' could see up to 100 jobs axed in uk

IT HAS BEEN REVEALED NEW LOOK COULD BE CUTTING 100 JOBS IN THE UK, AMIDST A PERIOD OF RESTRUCTURING 15:07, 21 May 2025 New Look could be axing up to 100 jobs in a company-wide restructuring.

The fashion retailer is planning to cut roles from its head offices in London and Weymouth in the future, as it looks to continue its "digital growth strategy." Staff members who

have been affected by these changes have been involved in consultations with the brand, according to Retail Week's report. The announcement comes after it was revealed the company had

received a £30 million cash infusion at the beginning of April to invest in its further digital growth. Shareholders, Alcentra and Brait's investment is to be used to further heighten

the chain's technology in the hopes of optimising the experience for customers shopping online. READ MORE: ASDA SELLING OFF 20 UK SUPERMARKET STORES AND ISSUES MAJOR UPDATE Article

continues below Regarding the digital expansion of the brand, a New Look spokesperson told the publication: “As we look to the future and the next stage of our digital growth strategy, we

are evaluating the structures of our support functions to ensure we are appropriately set up to meet the needs of customers. “Our priority is to support our colleagues through this process.

We remain confident in our strategy and take pride in being one of the UK’s leading womenswear retailers, serving our ten million loyal customers in stores and online.” New Look is hoping

its investment and restructuring programme should help to double the amount of money made from digital orders from £500 million to £1 billion by 2030, as well as increasing its online market

share by 10 per cent by the 2028 financial year. Discussing the future plans of the chain, Chief executive, Helen Connolly said: “Our goal is to be the number one online destination for

feel-good fashion, powered by our loyal customer base and proven digital model. “This new capital injection means we can ramp up our digital operations, enhance customer service, and drive

growth and achieve our goal of £1bn online demand by 2030." READ MORE: M&S CUSTOMERS EXPRESS 'FRUSTRATION' AFTER CYBER ATTACK IMPACTS SECURITY ACCESS Article continues

below She added: “Our customer is at the heart of everything we do. We know them inside out – what they love, how they shop, and what inspires them. “This new funding is a clear endorsement

of our compelling strategy. It will allow us to get even closer to our growing customer base, giving them more of what they want: trend-led, high-quality fashion and a seamless shopping

experience. “By combining our digital expertise with our UK store network, we’re creating a shopping journey that’s smarter, faster, and more personalised. I have never been more excited

about the future of New Look.”