Morrisons brings in 'brilliant' new change to support shoppers across the uk

THE SUPERMARKET GIANT HAS ANNOUNCED ITS LATEST INITIATIVE TO MAKE ITS SHOPS A MORE INCLUSIVE ENVIRONMENT 10:30, 31 Mar 2025 A leading grocer has introduced its newest "support"

initiative nationwide - and it will be available in just four weeks. Morrisons has teamed up with the National Autistic Society in a bid to bring about a positive change across the UK. The

supermarket has announced that new "Sensory Support Boxes" will be available in stores to support its shoppers. READ MORE: BOY WHO LOVES MORRISONS SO MUCH HE CELEBRATED HIS

BIRTHDAY THERE DEALT CRUSHING BLOW READ MORE: MAJOR SUPERMARKET WILL LET MUMS AND CHILDREN SKIP QUEUE IN POLICY CHANGE Morrisons' latest concept aims to mark World Autism Acceptance

Month by creating a box filled with items some customers may need to deal with overwhelming settings. The boxes will include a range of toys such as "fidget balls",

"spinners" and "squish mats" to help create a more "inclusive" environment for neurodivergent people. Shoppers can expect to find the items at customer service

kiosks at Morrisons' shops across the country from May this year. Joseph Clark-Bland, Morrisons community manager, said: “It’s a priority for us to ensure all Morrisons customers feel

welcomed and understood and we’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the

UK. READ MORE: I TRIED SIX SUPERMARKET DISHWASHER TABLETS TO FIND THE 'BEST ALTERNATIVE' TO FINISH READ MORE: MORRISONS MAKES 'QUIET' CHANGE TO UK SUPERMARKETS WHICH IS

MASSIVELY UNWELCOME “World Autism Acceptance Month has been a key moment for Morrisons for many years, as seen with the launch of Quieter Hour in 2018, and we look forward to supporting even

more customers via our new Sensory Boxes.” Article continues below Peter Watt, National Autistic Society MD of national programmes, added: “The Morrisons Foundation Sensory Support Boxes

are a brilliant initiative to support autistic and neurodivergent customers while shopping. “Supermarkets are a key part of all of our lives, but for many autistic customers, they can be a

loud, bright and crowded environment, which can be overwhelming, especially for those with sensory sensitivities.” Morrisons' latest scheme follows the recent announcement that the

supermarket giant was to close 17 stores and 52 cafes across the UK.