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Paramount and Skydance have entered into exclusive merger discussions, the Wall Street Journal reported Wednesday, citing people familiar with the situation. WHY IT MATTERS: This brings a
sale of Paramount a step closer and would end months of intrigue around the future of Shari Redstone's media empire. ZOOM IN: Later on Wednesday, the Journal reported that Apollo
Management had offered to buy Paramount for $26 billion. Paramount is focused on the Skydance talks and is pausing talks with other bidders, the paper said. * Apollo had previously offered
$11 billion for just the Paramount film and TV studio, the Journal reported last month. The $26 billion would be for the entire company. * A separate report from Bloomberg on Wednesday
afternoon said that Redstone had "reached a tentative agreement" with Skydance on a deal, though no price was mentioned. * A representative for Skydance did not immediately respond
for comment, while Paramount declined to comment. BETWEEN THE LINES: Skydance Media would fund the potential deal with help from Skydance investors including RedBird Capital and KKR. *
Skydance CEO is David Ellison, the son of Oracle founder Larry Ellison. CATCH UP QUICK: National Amusements, the Redstone family business that controls 80% of Paramount's voting power,
began talking with Skydance back in December. * Those talks first centered around Skydance buying a controlling stake in National Amusements, which would have given them power over
Paramount. * Paramount also held brief talks with Warner Bros. Discovery.