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BILL O'DONOVAN, 70 | $52,000 A YEAR "I turned my passion into a career." HOME: Williamsburg, Va. PREVIOUS LIFE: Newspaper publisher WHY HE DID IT: After 42 years with the
Virginia Gazette newspaper, I was laid off at age 65. Fortunately, part of my job was to schmooze advertising clients and news sources, and I did that by taking them sailing on my boat on
the York River. I was spending more than 100 days a year on the water, and that just happened to be what I needed to get Coast Guard certification and start sailing professionally. HOW HE
SUCCEEDED: I printed up brochures and took out ads in the local papers. But what really helped was setting up a blog on my website. That helps with Google searches. Through my blogs and
TripAdvisor, I’ve grown the business rapidly. WHAT YOU NEED TO KNOW: What matters is business strategy. I studied other sailing businesses, then copied their best practices.
