AARP Research: What We Do

WE UNDERSTAND PEOPLE 50-PLUS AARP Research provides integrated insights on the motivations, needs, interests and behaviors of people 50 and older, supporting AARP membership, multicultural

strategies, communications, publications, and the AARP Foundation. WE SUPPORT AARP ADVOCACY AARP Research provides analysis to support AARP’s social impact and federal advocacy agendas. Key

issues include Social Security, Medicare, ACA, pensions, long-term care and caregiving, transportation, housing, older workers, utilities, federal regulations and consumer affairs. Examples

of research include understanding opinions about proposed legislation affecting Social Security and Medicare, research supporting the AARP Foundation’s work for vulnerable populations, and

research that enables older Americans to stay healthy as they age. WE TRACK OPINIONS OF PEOPLE 50-PLUS AARP Research provides ongoing tracking research to monitor opinions about issues

important to people 50 and older and attitudes about AARP such as monitoring satisfaction with the direction of the country, issues of highest importance, and lifestyle interests. We also

look at key geo-demographic variables to support AARP membership and social impact efforts. WE SUPPORT AARP STATE OFFICES AARP Research supports states’ implementation of AARP’s strategic

priorities in advocacy, communications, education efforts and AARP’s external presence such as evaluation of AARP community efforts, polls to support state lobbying efforts on utilities, and

state specific information about the wants and needs of people over 50. WE GATHER RESEARCH CONDUCTED BY OTHER ORGANIZATIONS AARP Research provides secondary research and information

services on topics of interest to the Association through access to an impressive array of business, news and academic online databases, which are synthesized in a variety of reports, fact

sheets, and data visualizations.