Watch out for keto diet supplement scams

FAKE ENDORSEMENTS FOR KETO PILLS RILE CELEBRITIES Model, actress and cookbook author Chrissy Teigen complained last year that her identity had been hijacked by a firm selling keto diet pills

on Snapchat. In response, she fired back in profanity-laced tweets about the company as she alerted fans that she made no such endorsement. She also threatened a lawsuit over the phony

endorsement. Snapchat responded by saying: “We have a zero tolerance policy for fraudulent ads that feature fake celebrity endorsements.” It also removed the ad and suspended the company

that made the bogus claim from its platform. Entrepreneur Lori Greiner, a star of ABC's _Shark Tank_, likewise was victimized and last year begged fans to help put an end to the keto

endorsements featuring her on social media. "Beware & please share: I do not do any keto products,” she tweeted in all caps “My image & name are being used on FAKE

Facebook/Instagram/Twitter ads." Greiner, who uses the Twitter handle @LoriGreiner, says at the start of her profile: “Warning- I DON'T do Keto or Diet Products!" A Better

Business Bureau (BBB) report in December 2018 said dozens of celebrity names have been used without their knowledge or permission, including Teigen, Oprah Winfrey, Ellen DeGeneres, Tim Allen

and Sally Field, to tout products that purport to help with weight loss, combat wrinkles or whiten teeth. Many so-called “risk-free” trials aren't free, so pay close attention to the

fine print on the invoice or in a hyperlink, the BBB warned.